1876
…
JOCKEY
revolutionises the World’s First underwear into a (neck-to-foot) union
suit.
1911
…
JOCKEY produces the World’s First print advertisement on men’s underwear.
1934
…
JOCKEY takes a giant leap with the creation of the World’s First Y
– Front brief.
1935
…
JOCKEY introduces the World’s First product packaging for men’s underwear.
1938
…
JOCKEY embarks on the World’s First underwear fashion show.
1940
…
JOCKEY becomes America’s First official brand to be used by U.S.
Servicemen.
1950
…
JOCKEY introduces the World’s First full range of colours in men’s briefs.
1952
…
JOCKEY makes new waves as it hits U.S national TV with the World’s First
underwear commercial.
1958
… JOCKEY
invents the World’s First low rise stretch nylon briefs.
1959
…
JOCKEY brings out the World’s First bikini style fashion underwear.
1969
…
JOCKEY becomes the First underwear on the moon as a part of NASA
cosmonauts’ kit for Apollo –
11.
1972
…
JOCKEY launches the World’s First box packaging for men’s brief.
1982
…
JOCKEY launches JOCKEY FOR HER panties (briefs, hipsters & bikinis) and
crop/tank tops for omen.
1990
…
JOCKEY launches World’s First seamless waistband underwear.
