Page Industries Limited located in Bangalore, India is the exclusive licensee of JOCKEY International Inc. (USA) for manufacture, distribution and marketing of the JOCKEY® brand in India, Sri Lanka, Bangladesh, Nepal and the UAE. Page Industries is also the exclusive licensee of Speedo International Ltd. for the manufacture, marketing and distribution of the Speedo brand in India.
JOCKEY is the company’s flagship brand and a market leader in the innerwear category. Page Industries and Brand Jockey have pioneered the innerwear industry on many fronts. The company has established the premium segment in the innerwear category in India through brand Jockey. The introduction of high quality products coupled with an organized and extensive network of distributors pan India has created a paradigm shift in the way consumers perceive innerwear in our country.
JOCKEY took the bold stance of changing the rules of retailing innerwear two decades ago. Modules and Fixtures for product display, attractive Box Packaging and Lifestyle Point-of-Sale imagery ensured the category was brought ‘out of the closet’ using first of its kind international brand communication.
JOCKEY was also the first innerwear brand in India to set up Exclusive Brand Outlets across the country. As of June 2016, the brand has 285 Exclusive Brand Outlets across India with 214 stores on high streets and 71 stores in shopping malls with heavy footfalls. These stores reinforce the legacy of brand Jockey and allow us to showcase our complete range of products in innerwear, loungewear, active wear and sportswear for men, women and kids.
Page Industries has also opened four Jockey Exclusive Brand Outlets in the UAE and one in Sri Lanka. The response from these stores have been overwhelming, encouraging us to take rapid strides in opening more stores in these emerging markets.
Speedo International Limited appointed Page Industries as their sole licensee for the manufacturing, marketing and distribution of the Speedo brand in India. The vision of Speedo is to “inspire people to swim; with Speedo.” The mission of Page Industries is to be the number one swimwear brand in the country in terms of both market share and profitability.
Within just five years of its operations, the brand is present in over 1205 stores in 85 cities and towns across the country. With ten Exclusive Brand Stores in Delhi, Gurgaon, Mumbai, Bangalore, Chennai and Pune, Page Industries is geared to take brand Speedo to the next level of consumer connect and make it the most sought after swimwear brand in the country.
Page Industries Limited has a crafted a robust growth strategy that involves:
- Hiring, retaining, developing, empowering and motivating the best people in the organization,
- Ensuring complete alignment of all employees to the company’s value system,
- Ensuring both brand Jockey and Speedo have products that are ‘best in the market’ in terms of comfort, quality, style and value, and
- Maintaining a culture of ‘Total Quality Management’ across all functions.