October 24, 2009
Mr Ashok Sunder Genomal, MD,
Page Industries
Page Industries, the exclusive licensee for manufacturing and distribution of US-based innerwear brand Jockey in India, Sri Lanka, Bangladesh and Nepal, is looking to expand into West Asia as well.
“We are looking at a few countries in West Asia. We will be finalising the deal in a couple of months,” said Mr Ashok Sunder Genomal, Managing Director, Page Industries, at the launch of the company’s 50th exclusive Jockey store in India. The 1,200-sq.ft outlet in Bangalore is the first of the new-look stores of Jockey in India.
Created by designers from Jockey Europe, the store is in line with modern global retail formats, said Mr Genomal.
Jockey stores are being redesigned globally across the US, Asia and Europe.
Page Industries plans to launch 100 more new-look stores in India by the end of the next financial year.
“We will gradually convert existing stores into the new modern retail format,” said Mr Genomal.
Product range
Jockey’s product portfolio for men and women primarily comprises innerwear, apart from leisure wear.
The brand is priced in the mid-premium segment, at an average price point of Rs 125. It also retails some products in the super-premium range. While women’s innerwear accounts for 15 per cent of the company’s revenues, 17 per cent comes from leisure wear. The rest is from men’s innerwear.
Page Industries has four manufacturing units in Bangalore catering to four countries – at a total production capacity of 74 million pieces per annum. It plans to ramp up production to 100 million next year.
The innerwear market in the mid-premium segment in India is estimated at Rs 2,100 crore. Jockey claims a 20 per cent market share.
Page Industries posted a turnover of Rs 256 crore in 2008-09.
Published in:-
The Hindu Business Line
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Jockey unveils new retail format
October 24, 2009
The new Jockey Store is the largest in India.
Page Industries will launch 100 new format exclusive stores by the end of 2010-11. Speaking on the occasion Page Industries MD Ashok Sunder Genomal said “Jockey has always been a pioneer in the field of inner wear, constantly adding to its portfolio.”
Published in:-
Deccan Herald
Jockey – Opens its 50th store
October 24, 2009
Bangalore-based Page Industries, the licensee of Jockey International opened its 50th store today in Bangalore. This is the largest store in India. Having soft-launched its new retail design concept, the company will launch at least 100 new format stores before the end of the next financial year.
Published in:-
Business Standard
About Page Industries Ltd
Page Industries Ltd. is the exclusive licensee of Jockey International Inc. (USA) for manufacture and distribution of the Jockey brand of inner wear and leisure wear for men and women in India, Sri Lanka, Bangladesh, and Nepal. Page Industries is distributed nationally with over 16,000 retail outlets in 1,100 cities and towns.
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